Do you feel that the intensity of your hair color fades too quickly after dyeing? That’s because, over time, unprotected color loses its shine, and its tone changes rapidly. The Color-Vive range, enriched with red peony extract and UV filter, provides long-lasting protection for dyed hair, nourishing and giving it a radiant glow. Color protection for your hair for up to 10 weeks*. For better results, follow up with Color-Vive conditioner after shampooing. Follow the Elseve Color-Vive routine to maintain the vibrant color of your hair, nourish it, and enhance its shine. The new bottle is made from 100% recycled plastic** and is recyclable for further use.